Free shipping with order of $90 and more
Free shipping with order of $90 and more


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initial: choose everyday comfort

Designed and decorated in Lac-Drolet, Quebec, initial garments will become your favourite clothing for all occasions – outdoors, working from home or anywhere else because they are pretty and comfortable.

initial is an exclusive brand of Attraction.

Visit our corporate site to discover the products offered to promotional product distributors and to souvenir shop operators, or visit to view our ethica Collection, 100% Canadian-made.

Contact us!

Our address

672, rue du Parc, Lac-Drolet, QC  G0Y 1C0 Canada

Ph: 1 819 549-2477
Toll-free: 1 800 567-6095

Business hours

Monday to Friday: 8 AM to 5 PM ET
Saturday: Closed
Sunday: Closed