Free shipping with order of $90 and more
Free shipping with order of $90 and more

Boutique initial

Featured new products


Designed & decorated in Canada by our unionized teams, helping the development of our communities.

Ethical partnerships

Manufactured in collaboration with select international partners based on their best practices and the quality of the tailoring

Environmental responsability

Every day, we do things that reduce our environmental footprint. Even our fabric waste is reused to manufacture masks and toques for our other exclusive ethica brand


We pledge our support to causes committed to environmental protection and biodiversity preservation

Together for the planet

Choosing initial means doing your part for the health of our planet.
Our pledge is clear: 1% of your purchase on this site will be donated to 1 % for the Planet.
We are proud to be a business member of this network as we share its values.


Our comfort collections


Just as if you were at the cottage while in the city


Your favourite classics, every day


Exclusive and trendsetting decorations
Coming soon!

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